By Cornel Sandvoss
Specialist soccer is among the preferred tv 'genres' all over the world, attracting the aid of thousands of fanatics, and the sponsorship of strong businesses. In A online game of 2 Halves, Sandvoss considers football's dating with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities worldwide. He offers the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a chain of case reports, established in ethnographic viewers examine, Sandvoss explores the motivations and pleasures of soccer lovers, the serious bond shaped among supporters and their golf equipment, the consequences of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal function of soccer and tv in a postmodern cultural order.
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Additional resources for A Game of Two Halves: Football Fandom, Television and Globalisation
I am a season-ticket holder. That I pass as a fanatical fan. (Vicky, Chelsea supporter) I think the fact that I had season tickets for two years, plus the fact that I am very enthusiastic when attending football matches, makes me a fan. (Derrek, DC United fan) I watch all the games on TV and go to games as much as possible. (Bob, DC United fan) Having an insatiable appetite for news and info on my team plus seeing them live or on TV as often as I can. (Stan, Chelsea fan) While different fans identify different practices (reading the newspaper, watching their team on television, being a season-ticket holder or attending all home games), they all explain their fandom in terms of a series of acts of consumption, often media consumption.
Yet, while emphasizing the space for divergent readings, Iser reminds us that such possibilities are not endless. Many studies of media audiences conﬁrm Iser’s position, acknowledging the signiﬁcance of both text and audiences’ reading (Morley 1980; Fiske 1987; Livingstone 1998). The increasingly inﬂuential notion of an ‘active audience’ appropriating texts to different ends is of particular importance to the study of football fans. Fans are more involved in terms of regularity and intensity in the reading of the texts constituting their fandom than other audiences.
Gender is only one line of distinction that emerged in the course of my research. Other dimensions articulated through fandom include age and geographical location. These observations underline Silverstone’s critique of Bourdieu’s model: For Bourdieu class remains the single most powerful determinant of consumption behaviour and status . . For all its subtlety and sensitivity, Distinction has little to say about variations, transformations and oppositions within, especially, working-class culture; little to say about other dimensions of social differentiation which can be articulated in consumption (difference of religion, ethnicity, gender); little to say about the prior coding of products in and through consumption; and little to say, in Daniel Miller’s (1987: 155) terms, about ‘the actual brilliance often displayed in the art of living in modern society by people of all classes’.
A Game of Two Halves: Football Fandom, Television and Globalisation by Cornel Sandvoss